The concept of 'staging' - or expertly setting up your furniture and home decor
for the purpose of selling your home - has gotten more popular over the last
several years. You can hire dedicated
home stagers to come to your home and stage your existing decor - or even
hire a company to lease you decor in order to make your home more
appealing to buyers. With the latter,
your own furniture either goes into storage, or simply goes with you while you
The benefit of staging has become clear - studies show that staged homes sell
an average of 17% more than non-staged properties. Staged homes also sell faster - often between
57-79 days more quickly than those that aren't staged. And the reasons make sense - by not staging, you
are relying on potential buyers to "use their imaginations" as to how
the home could look cleaner or more polished. Most of us lack the experience and design
skill to do this, and so non-staged homes are often overlooked for their flaws.
If you're getting ready to sell your home, here are the top five things you can
do to stage your property for success:
1. Clean and remove signs of pets:
We know it's a pain to maintain a spotless home during the selling process, but
it's worth it. Home buyers are making an
emotional decision and is always based in part on aspiration - how will the
buyer improve their lives by purchasing your property? Dust, dishes in the sink, pet hair - these are
all things that are common to everyday life, but detract from the aspirational
value of your home big time. Take at
least 20-30 minutes every evening or morning before work to make sure your home
is clean. If you have pets, it is important
to do all you can to eliminate pet odors from the home. The last thing you want a potential buyer to
do is walk away because they can’t stand the smell of your little kitty or pup. If you find it difficult to completely remove
odors from your home, consider baking cookies or an apple pie prior to an open
house or showing.
Similar to the infamous three words in real estate (location, location,
location), there are also three words when it comes to staging: de-clutter,
de-clutter, de-clutter. Sometimes we
feel a home is clean when it's free of signs and dust and dirt, but you really have
to go beyond this. Remove any small pictures
of you and your family from sight - whether in frames or just sitting out. If you have larger family photos on the walls,
consider hiring a staging company to provide you with fashionable and neutral artwork
during the selling process. Next, are
your counter tops and coffee tables, and end tables loaded with papers, books, random
bowls, an overabundance of magazines, and other miscellaneous items? Consider packing these items up while you're
trying to sell your property - they'll be safe from damage during showings and
open houses, and will let potential buyers focus on the benefits of your place. 3. Remove unnecessary furniture:
Experts say it’s best to remove 30-40% of your furniture during the staging
process so that buyers can focus on the living space rather than focusing on
how good or bad your decorating taste is.
You want to open the rooms up to maximize the look and feel of the floor
space. By removing old or unnecessary furniture
you actually make the rooms look bigger and less cluttered.
4. Paint: If you have neutral-toned walls, you can usually get away with skipping
this step. But if you picked any bold or
bright colors - like red or yellow - consider repainting to more neutral tones
like gray or off- white. You will also
want to paint to cover up holes from picture frames or hand prints left in your
walls from your three year old.
5. Think Curb Appeal:
A potential buyer’s first impression goes a long way. Ensure your landscaping is in top shape. Lawns should be freshly mowed and leaves
raked. The porch and deck(s) should be
swept of all debris and leaves; trash and recycling bins should be tucked away
and out of sight. You want to do
everything you can to maximize the visual appeal of your property. If paint is chipped at the front door, or
caulking is worn/non-existent, consider repainting and caulking. Not only does it make the home look better,
but it also gives the impression that has taken care of the house. Buyers want to see that the seller has
properly maintained the property, which in turn, increases the overall appeal
to buyers which will ultimately help reduce the time the home will sit on the
Author:Michael Lorino Phone: 703-991-8762 Dated: September 17th 2013 Views: 643 About Michael: Michael was commissioned a 2nd Lieutenant in the U.S. Marine Corps in 2001. He has served around the...
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Fidelis Property Group is a company founded on two simple principles: Loyalty to you, our client; and dedication to helping you find your perfect home in Northern Virginia. These principles are rooted in a culture instilled in our members while serving with the U.S. Marine Corps. We know what it means to serve, and we understand the challenges of relocating - so we dedicate ourselves to supporting you as you transition to a new home and community.
Use this unique online tool to help decorate your home even if you hav
"Mike is amazing in every way and made both the sale and purchase go like clockwork. From photos, advertising, pricing, preparations, repairs, to closings, he is expert in it all. By far the best agent we have ever worked with over many years. We can't thank him enough! Many thanks!"